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Brian Tracy presents "Controlling the Selling Process". This is a
series of videos on Sales Excellence by Brian Tracy, the legendary
author and speaker.
In the videos, he describes how to influence and sell in the new
millennium. The 2 buying motivators are: Fear of loss & Desire for
gain. People move more rapidly by fear of loss than desire for gain.
Brian also talks about Hot Button Selling - The major reason why someone will buy from you. The key benefits (not features) that will solve a problem for your customer. You ask "If it is free will you take it? Why?". The answer is the Hot Button reason.
Other videos in this series by Brian include "Building Life Long Customer Relationship", and more.
{/wrap class="tips"}http://link.brightcove.com/services/player/bcpid687260809?bctid=687029431{/wrap}
Tips on playing Internet Video
- This will avoid jerky video streaming on slower broadband networks
- Start to play the video and mute the sound
- Let the video buffer and download for ten minutes in the background, while you work on
something else
- Now unmute the volume and replay the video from start
- You now get smooth playing video!
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Survey Awards